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Be Unique or Be Ignored: The CEO's Guide to Branding - Marc H. Rudov


Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-no



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Be Unique or Be Ignored: The CEO's Guide to Branding - Marc H. Rudov


Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-no