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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy - Malcolm McDonald


Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world. Author: McDonald, Malcolm Publishe



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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy - Malcolm McDonald


Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world. Author: McDonald, Malcolm Publishe