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The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women - Fara Warner


Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on



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Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women - Fara Warner

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Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women - Fara Warner


This is the eBook version of the printed book.

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few r